How to Upgrade Email Marketing Efforts With Email Append
Email Append is a practice that allows business owners and marketers to reach more potential customers with accurate and deliverable emails, resulting in a successful and cost-effective email marketing campaign.
According to Wikipedia the Definition of Email Appending is: A marketing practice that involves taking known customer data (first name, last name, and postal address) and matching it against a vendor's database to obtain email addresses.
The way in which this is achieved involves using providers with extensive data-sets and advanced matching logic that can match a vendor's email lists with the most up to date email information for opt-in consumers. This will give direct marketers the advantage of having accurate emails sent out to potential customers on the first attempt during the marketing campaign.
A provider that is able to guarantee delivery of an email that proves to be a direct match made from a vendor's email list will save the vendor a great deal of time and money when it comes to researching and re-sending emails to the correct email addresses.
The Email Append opportunities also allow business owners and marketers to constantly track and update their emails lists with the most current information. This will also save time and money for future direct email marketing campaigns.
Is this service a Regulated Marketing Practice?
Email Append has been criticized as a controversial business practice, but working with CAN-SPAM compliant companies ensures direct marketing emails are all sent above board.
Critics of the past claimed that some of database marketing and management companies that utilize Email Append strategies for their marketing campaigns do not comply with opt-in practices and government regulated CAN-SPAM standards.
Therefore, it is important to find a legitimate provider that is aware and compliant with all CAN-SPAM policies.
The CAN-SPAM Act was signed into law by President George W. Bush in 2003. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. This act established the United States' national standards for the sending of commercial email. These policies are set to ensure that email marketing campaigns are directed at opt-in consumers' email addresses. http://engagesl.com
According to Wikipedia the Definition of Email Appending is: A marketing practice that involves taking known customer data (first name, last name, and postal address) and matching it against a vendor's database to obtain email addresses.
The way in which this is achieved involves using providers with extensive data-sets and advanced matching logic that can match a vendor's email lists with the most up to date email information for opt-in consumers. This will give direct marketers the advantage of having accurate emails sent out to potential customers on the first attempt during the marketing campaign.
A provider that is able to guarantee delivery of an email that proves to be a direct match made from a vendor's email list will save the vendor a great deal of time and money when it comes to researching and re-sending emails to the correct email addresses.
The Email Append opportunities also allow business owners and marketers to constantly track and update their emails lists with the most current information. This will also save time and money for future direct email marketing campaigns.
Is this service a Regulated Marketing Practice?
Email Append has been criticized as a controversial business practice, but working with CAN-SPAM compliant companies ensures direct marketing emails are all sent above board.
Critics of the past claimed that some of database marketing and management companies that utilize Email Append strategies for their marketing campaigns do not comply with opt-in practices and government regulated CAN-SPAM standards.
Therefore, it is important to find a legitimate provider that is aware and compliant with all CAN-SPAM policies.
The CAN-SPAM Act was signed into law by President George W. Bush in 2003. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. This act established the United States' national standards for the sending of commercial email. These policies are set to ensure that email marketing campaigns are directed at opt-in consumers' email addresses. http://engagesl.com
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