How to Write Attractive Email Copy in 6 Simple Steps

Today, people spend most of their time on the Internet communicating with other people. The most common form of communication online is email. People get hundreds of emails in their inboxes every day. With so many emails competing for a person's limited attention, how can you make your email message stand out from the rest?

It is important for you to write an attractive email copy so that your email will not end up in the trash box just like any other email. You will want to increase the chance of your email being read by your recipients. In order to do this, you must learn how to write good email copy that can capture your recipients' attention and generate curiosity. It is not difficult to write a good email copy - you just need to follow 6 simple steps.

1. Write a good subject line. The subject line of your email is the single most important factor that determines whether your email gets read. Therefore, spend some time coming up with a few subject lines before you choose the best one for the campaign. Your subject line must capture the attention of your recipients. Also, do not capitalize all the letters in the subject line. This makes it ineffective for people to read and most people will delete your email if you do this.

2. Use proper formatting. Proper formatting allows recipients to focus on the main point and increases the chance of them reading the entire email.

3. Use bullet points to get the attention of your recipients. If you want to emphasize on certain important points, you should use bullet points to get their attention. This will amplify your message and convey your ideas across.

4. Use exclamation marks to emphasize your main sentence. This also conveys to the readers that the sentence contains a very important point. However, do not use an exclamation mark more than once or twice in the sentence.

5. Before you blast out your email, check for spelling and grammar mistakes. These mistakes will diminish the value of your email message. There are many tools that you can use to check spelling and grammar. You should not rely on those tools only. Proof read it yourself so as to avoid making errors.

6. Your email message should focus on just one product or service. Do not introduce more than one product or service in your email. Too many links and conflicting offers in your message will distract your readers and reduce response rate.